New York Fashion Week 2018
Hello, Hello! I hope everyone had a wonderful weekend and are enjoying the first week of Fall! I know this girl is SO excited for the leaves to change and some sweater weather. 🙂 I received some requests to roundup all my looks from fashion week and talk a little bit about my experience this year, so wanted to share as things are already starting to sell out quickly.
This was my second time at NYFW, and I’ve only ever been in the Fall, so can’t personally talk to fashion week in February. I have heard that there is a lot more going on during the Fall and that more people attend at that time because the February season is too cold. I had a blast this year and it was so much fun reuniting with all my blogger girlfriends. Unless we plan other trips, I really only get to see them in April (RewardStyle Conference) and September for NYFW.
I get a lot of questions about, so why attend fashion week? For me, it’s definitely more about the experience and enjoyment of attending rather than the NEED to be there. I love networking with other bloggers and spending time in New York with my girlfriends attending parties for fashion week. It’s part of the pleasures of work if you will as a fashion blogger if you ‘like’ that sort of thing. Many bloggers choose not to attend, and that’s okay, too, but since it’s something I genuinely enjoy I always try to block that time in my schedule.
“How Do You Get Invited to Shows at NYFW?”
The other question I get a lot is “How do you get invited to shows and parties for fashion week?” I will definitely say that my first time attending fashion week, I did not get invited to as many events as I did this past year. That is attributed not only to my growth over the last two years, but also the fact that you build introductions and a network the more times you go.
If you are a new blogger attending fashion week for the first time, I would recommend you use the New York fashion week show schedule as a resource. It’s usually released in August and gives you a look into what shows will be happening during the week. You can use the website MODEM online to find press contacts to the majority of the shows, and don’t be afraid to pitch yourself to attend events.
You likely won’t hear back after the first e-mail, so expect to follow up with them about 1-2 weeks before you leave for NYFW. Invites to shows/events are veryyyyy last minute. I was getting invites to shows the week of NYFW, and sometimes they even work to fill spots the day of. Don’t be afraid to reach out, the worst that will happen is they say no and at least you know you tried. I personally received several ‘no’s’ this year, and it was a blessing because I didn’t have to overload my schedule with events like I had done in the past.
To be perfectly honest, I did not do many (if any) shows this year. I would attend a show if it’s one I reallyyyy wanted to go to, but for me I got more value off networking with other bloggers. I did, however, attend most of the parties and had a great time doing that instead. If you don’t get invited to shows, don’t let that hold you back from attending NYFW. There are lots of events going on that you can be a part of and use the week to get your foot in the door for future years by networking!
“What Events Did You Attend During NYFW?”
Like I said earlier, this year I spent a lot of time catching up with blogger friends I hadn’t seen in a while, but thought I would give you a brier overview of some of the events I attended this year. First up was the Shopbop soda shop party. This was probably one of my favorite events of the weekend because they did such a good job with the theme and atmosphere. All the servers were dressed up like vintage soda shop waiters/waitresses, and they event had a fun sundae bar for everyone to take part in.
The next party was the Samsung event, which had a lot of high level people in attendance. The theme of the party was virtual reality, so they had a lot of games and experiences setup for you to test out their technology. We didn’t know as many people here so decide to split time and attend the Lulu’s event. The Lulu’s event probably would have been my favorite because almost all of our friends were there, but we had made an earlier dinner reservation so had to skip out early. They did a great job with the event space and decor as well. I was really sad to leave early.
The third party night was the RewardStyle party which is always a fun time. A lot of familiar faces and they had a fun dance video machine everyone was using to create fun instagram videos. RewardStyle used the party to announce the book release of their new coffee table book “The stories of the Influencer Next Door.” It probably includes one or some of your favorite bloggers, so definitely recommend purchasing from Amazon if interested.
Last but certainly not least was the Vogue, Kendra Scott party. I got to attend with some girlfriends I don’t see as often, so had a really fun time, but it was definitely a smaller, more intimate event. I thought that was nice because at this point in the week, I could definitely use low-key. 🙂
As you can see, you certainly do not need to be invited to shows to attend NYFW. I recommend you go and try to network with as many people as possible and you will get more and more invites to events the more years you attend. If I can be of any assistance and answer any additional questions, please do not hesitate to leave a comment at the bottom of this post. Xoxo.